women are unlikely to know this, but when man are using the toilet, they can see and feel some of the big droplets reflected outside the toilet, they see where they land, and when wearing shorts or sandals, they can even feel it on their skin.

In fact, most majority of the droplets are so tiny they are practically invisible to human eyes. 
It happens no matter how or where they try to aim.
The "funny" thing about it is that those who aware of the problem constantly try to find the best spot to aim in order to minimize splashbacks.

The Effect It Has On Our Lives

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1. Splashback ricochets that land on the upper sections of the inner bowl, the toilet seat and the surrounding floor are very visible, especially in children who sometimes forget to drink enough water leading to more yellowing urine color.
   This is not only an hygiene problem, but also a psychological cleanliness need as well.
    

2. The mess created "forces" the clean of us to slightly wipe the droplet marks from the  toilet after use in order to keep a clean look.
   This act will most likely to happen if the toilet was already clean, those who don't clean after use, leave a messy toilet for the next one which most likely to leave an extra mess as well, (even if the user is clean). 
   The first one to "break the cleaning chain" will leave an "open door" to those who follow because no one likes to clean "other people's mess". 
   A genuine excuse as the toilet was already messy. (it wasn't me who started)
    

3. The internet contains many scientific researches about health connections and the importance of this matter.
   Couples who argument or even get divorced over leaving the toilet seat up or down and how to deal with potty training mess clearly indicates the importance of sanitation.
    

4. Splashbacks are not only disgusting due to pee context , but they also contain many germs that could cause contagious and spreading of diseases such as: Escheria Coli, Staphylococcus, Norovirus, Streptococcus, Gardnerella, Shigella, Influenza and many more. 

Problem Awareness

we presented the splashback penomenon to a group of 500 women, ages 35 and above, Internet surfers, national representative sample of the Jewish population in Israel. 

More than half of the participants indicated they were aware of the problem prior to watching the video, with a higher rate among those who clean frequently.
The results clearly indicates a genuine awareness to the  problem and the need for a solution.  

Click the picture to download full report

The conclusions are clear​

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It doesn't matter whether we lift the seat or wipe it after use, onec the splashes happened, the "damage" has been done as the toilet area already got contaminated with invisible germs.
This is why it is so important to prevent the splashes from happening in the first place, not only for our psychological need for cleanliness (and that's very important as well), but for our physical health and our mutual consideration for minimizing contagions and spreading of diseases worldwide.
This need is mostly important in public places with increased turnover of people like Hospitals and Airports.

The only real way to overcome the splashback problem is to redesign all toilets or alternatively convince all man to pee seated.
Both ways are of course not realistic.

This is why we design "PeeOnMe".

The only product in the world that actually cleans the interior bowl (as similar to other products in the market) and also maintain the upper area of the toilet cleaner and more hygiene by greatly reducing splashbacks.

The main global environmental challenge was and always will be to improve our lives in every aspect, to constantly increase hygiene and prevent diseases in our living environment and that's exactly what we did!